Gettin' Loose with Tommy Luce
Due to privacy settings, please click "Watch on Vimeo" link to view Gettin' Loose with Tommy Luce.
This was a concept that I pitched while working as an intern at Purdue Athletics. The video was so successful, it was turned into a reoccurring in-venue video series and was also used for social media content during Purdue's 2019 March Madness run. It was also part of Purdue's submission to win NACMA Marketing Team of the Year in 2019.
My role in this concept was pitching the name "Gettin' Loose with Tommy Luce" and the concept of having Tommy being the host of an 80's style workout video. Scott Horton alongside the "Purdue Hall of Music" staff wrote, directed, and edited the video linked.
US National Football Team
I created the motion graphics, captured and edited photos and video included in U.S. National Team Middle School Bowl Game (MSBG), High School Training Camp (HSTC), and International Bowl coverage. In addition to creating the graphics/multimedia content, I wrote the social media and communication plans including planning promotional content, created shot lists, schedules of live coverage.
The coverage I provided during the 2019 MSBG and HSTC increased engagement in every category from the previous year. For example Instagram post engagement saw ~250% increase from 2018 to 2019 with almost half the post, showing that the communication plan developed of being more intentional and selective with posts would increase engagement from followers.
View HSTC Instagram Story
USNFT MIDDLE SCHOOL BOWL GAME COACHING REVEAL
This was inspired by Madden. I created the video including cutouts of coach images and the motion graphics using Adobe AfterEffects. The video received over 7,300 view on Twitter making it one of the most viewed videos on the USNFT Twitter account.
international bowl invitation
I captured this content on my iPhone and edited it using Adobe Premiere. The video had over 4,100 views. The link to the tweet is below.
Examples of graphics I have made for social media are located in the Graphic Design section of my portfolio.